What kind of an aloof country do we live in when the last 3 "great" catchphrases we've had here were "Whatever", "shit happens", and "It is what it is".
It's confounding. They all mean the same damn thing.
What if this aloofness had permeated the great soundbites of American history?
"Ask not what your country can do for you, because it is what it is." Doesn't work, does it?
"The only thing we have to fear is nothing, because it is what it is." Wow. FDR sure would have motivated us out of WW2 with that logic.
Not just politically, but culturally, as well. It makes us sound lazy...
"Frankly, Scarlet, it is what it is." Gone with the Wind, went with the breeze.
"You have to ask yourself, did he fire 5 bullets or six, in all this confusion, I've lost track myself, so you have to ask yourself, Is it what is is? Well is it, Punk?"
Dirty Harry, sounds like Lazy Harry.
Even Journalistic Genius Bernard Goldberg stated in his "100 People that are screwing up America" that the phrase essentialy is an adult version of "Whatever".
Or basically, "Who gives a shit?"
Just say what you mean. There is no poetic self important way of being unproactive in your attitude. You couldn't care less.
It is what it is.